Social media is considered to be one of the powerful tools that are available today in spreading awareness amongst people. Social media is information content created by the people in Social media arena, who are considered to be progressive thinkers. Social media has gained immense popularity because it allows the people to connect in the online world to foster their business as well as personal relationships. Social media is also referred as the “user-generated media” or “the consumer- generated media” by the Businesses.
Unlike the traditional industrial media or the mass media such as newspapers, television, film, etc. which require significant capital to publish the information, Social media not only is cheap in terms of the capital required as compared to the traditional industrial media but has also the capability to reach to the far flung audiences like that of the traditional industrial media. Social media helps in democratization of the content. Social media helps in bringing people from two different worlds together and helps them to understand each other in a better way.
